adfinity.com Blog

Hey all! It’s been a while, how are the commissions coming?

SEOmoz recently published a great list of suggestions for ways to improve your organic rankings in Google (which, unsurprisingly, oftentimes carry over to Yahoo and MSN). Check out the full article here. As a dedicated team of former publishers and longtime internet marketers, Adfinity’s got a few suggestions to help you achieve great search engine optimization.

From our personal experience, here’s a couple of suggestions to possibly help you further improve your organic search performance…

1. Write for your visitors, not for the engines. In the last decade, the SE’s have improved their algorithms dramatically to discourage “made for search engine” articles and pages. That trend isn’t likely to reverse any time soon. The easiest rule of thumb is to create content that your visitors actually want to read, rather than anything to “fool” the search engines in to assuming is relevant content. Two things are true about this. For one, if there is a way to trick the SE’s, there are probably way better Black Hat SEO’s that can get to that weakness before you can. And two, the SE’s are constantly working on making their spiders consider documents the same as human readers. Eventually it’ll be pretty close to true. The better your content, the better your pages will rank in the end.
2. Don’t forget the details. Even if you’ve just put a site up in a hurry, make sure to take the time to return to the site and update it with the proper optimization methods. This includes everything like paragraph (<p&gt tags, correct titles, and accurate page naming conventions. Your content might be outstanding, but unless it’s formatted in such a way that the SE’s recognize it, you’re lost to the bowels of Google.
3. Watch out for Web 2.0 Trickery. There are lots of very sexy things you can do with AJAX, Javascript, DHTML, and other client-side scripts. Be very cautious about using these wonderful applications if organic listings is important to you. Can you do something with standard old-school HTML rather than a sexy CSS and Javascript twist? Do it old-school. The SE’s will likely have a hard time interpreting a javascript command that changes colors and button layouts, but it can understand simple things like “<a href”.

Of course, whatever works for you - do it! If you think it’s a neat optimization trick that you don’t mind sharing, please comment or send us an email with your thoughts.